Construction projects in Des Moines, West Des Moines, and Ankeny are booming. From downtown Des...
As Managing Principal of DSMIG, I've worked with business owners big and small throughout Des Moines, from East Village boutiques to West Des Moines corporate offices. Drawing from these experiences, here are six essential actions every Des Moines business owner should implement in 2025 to maintain their competitive edge.
1. Refresh Your Digital Presence
Your online presence serves as your business's digital storefront. In Des Moines' growing market, maintaining current social media accounts isn't optional—it's necessary. Regular updates about your products, services, and team help build trust with potential customers in our community.
Consider highlighting your involvement in local events like the Des Moines Arts Festival or Downtown Farmers' Market. Our local customers particularly appreciate behind-the-scenes content that showcases your team and company culture. A recent study showed that Des Moines consumers are 60% more likely to support businesses that maintain an active social media presence with local content.
2. Optimize Your Website for Local Search
Des Moines consumers increasingly search online for local businesses, with mobile searches growing by 25% in the past year. Your website needs these essential elements:
- Current business hours and contact information
- Neighborhood-specific content and nearby landmarks
- Mobile-friendly design
- Recent customer reviews
- Location-specific keywords
Update your Google Business Profile with fresh photos and posts about your Des Moines location, especially if you're situated in popular areas like the Historic East Village or Valley Junction.
3. Enhance Employee Benefits
The Des Moines job market remains competitive, particularly in growing sectors like technology and financial services. Stand out with these proven benefits:
- Weekly catered lunches from local favorites like Fresh Fit Meals or Gateway Market
- Wellness programs incorporating Des Moines' extensive trail system
- Partnerships with local fitness centers like the YMCA, F45, or Crossfit 80/35
- Flexible scheduling options that accommodate downtown commutes
4. Expand Your Professional Network
The Greater Des Moines Partnership hosts monthly mixers that consistently yield valuable connections for local business owners. Focus your networking efforts on:
- Industry-specific meetups in your sector
- FuseDSM Chamber gatherings
- Valley Junction Business Association events
- East Village Neighborhood Association meetings
These organizations have proven track records of fostering meaningful business relationships in our community.
5. Partner with Local Nonprofits
Instead of spreading resources thin across multiple organizations, choose one local nonprofit to support meaningfully. Consider these established organizations:
- Des Moines Area Religious Council (DMARC)
- Animal Rescue League of Iowa's adoption events
- United Way of Central Iowa's corporate partnership initiatives
- Youth Emergency Services & Shelter's mentorship programs
Each offers structured corporate partnership opportunities that can involve your entire team while making a visible impact in our community.
6. Review and Update Insurance Coverage
Of course, it wouldn't be a DSMIG article without talking about insurance - Business conditions in Des Moines change rapidly, especially with new developments in areas like the Bridge District and Market District. Your annual insurance review should address:
- Property value changes in Des Moines' dynamic real estate market
- Cyber liability protection for digital operations
- Employment practices coverage for Iowa workplace laws
- Business interruption insurance
- Professional liability coverage updates
Regular insurance reviews (typically 60 days out from renewal) protect your business against emerging risks while potentially identifying cost-saving opportunities.
Frequently Asked Questions
How often should I update my business insurance? Review your coverage annually and after significant business changes like expanding locations, hiring new staff, or adding services.
What networking groups are most active in Des Moines? The Loop DSM offers the most consistent opportunities, with events every month targeting young professionals and forward thinking individuals to bring them together to create genuine connections.
How can I make my website more local-friendly? Focus on your specific neighborhood and nearby attractions. If you're downtown, mention skywalk access. If you're in the suburbs, highlight parking availability and proximity to major roads.
Ready to Protect Your Business?
At DSMIG, we understand Des Moines businesses because we're part of this community. Contact us for a personalized review of your business insurance needs. Our team will develop a protection strategy tailored to your specific business requirements and growth plans. Call 515-373-8988 or email me at dallas@mcdadeins.com to discuss your coverage options.
